Privacy Statement

Wir von ad4mat wissen, dass Ihnen der sorgfältige Umgang mit Ihren persönlichen Informationen wichtig ist. Deshalb ist der Schutz jeglicher Daten für advanced STORE GmbH und die unter der Marke ad4mat® betriebenen Werbedienstleistungen von höchster und vorrangiger Bedeutung. Zu unseren Grundsätzen gehört die uneingeschränkte Respektierung des Rechts auf informationelle Selbstbestimmung. ad4mat fühlt sich den in Deutschland und Europa gesetzlich geregelten Datenschutzbestimmungen ohne Wenn und Aber verpflichtet. Deswegen informieren wir an dieser Stelle über den Umgang mit Daten bei ad4mat.

1. Data storage

ad4mat® never saves personal data without your explicit consent. Specifically, ad4mat never stores information like names, addresses, email addresses, or phone numbers. Furthermore, no data will be stored that allows drawing conclusions on specific persons.

ad4mat has taken specific precautions to render impossible any data processing that might lead to individual user profiles.

Furthermore ad4mat never knowingly collects data from users under 13 years. The same applies to web sites which address this target group. If you are or will become aware of such a case in, we kindly ask you to inform us immediately. We will delete this information from our servers instantaneously. Our contact information you find below in the end of this guideline.

2. Data processing and usage

ad4mat filters key demographic groups according to socio-demographic characteristics and interests. Any allocation to sensitive categories such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health or sex life is rendered impossible. Target groups that were filtered following socio-demographic attributes will be presented with exclusive offers that are relevant to their interests. All advertising media are addressing anonymous, standardized groups. We are processing solely statistic patterns that have been deducted from anonymous usage of online advertisement and editorial content.

ad4mat will not share personal information with companies, organizations or individuals. ad4mat can provide determined or filtered target group data on the basis of cookies to third parties in order to display relevant advertising content to the target group.

3. Security

Although all data processed by ad4mat is anonymous all employees of ad4mat who work with data will always be sworn to secrecy when starting to work with ad4mat (§5 of German law on data privacy). ad4mat additionally applies technical and organizational preventive measures to prevent data from being manipulated or destroyed or getting lost.

4. Cookie deployment

ad4mat uses cookies. By visiting a website containing ad media by ad4mat (ad4mat), an ad4mat cookie will save an ID number tag in the user’s internet browser. This ID (e.g. “89”) allows the browser to remember a user’s site visits. Any transfer of this number to another browser is excluded. Cookies do not allow ad4mat or other parties to draw conclusions about an individual user’s identity.

5. Data and Cookie options

ad4mat provides an easy-to-use mechanism to decide which data can be saved in cookies:

The opt-out web-menu enables users to exclude cookie placement by ad4mat or to avoid collection, storage and use of personal interests in the form of anonymous data.

[Tutorial PDF]

Cookie Opt-Out

6. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Deactivate Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

7. Contact

In case of questions or comments concerning privacy and security, including complaints regarding OBA data, do not hesitate to send an email to Of course, you may also write us a letter.

Our postal address:

advanced STORE GmbH
Seydelstraße 18
10117 Berlin, Germany